I help organizations design better experiences for their customers while creating lasting value for the business. As an experience strategy and service design leader, I focus on connecting customer needs with business priorities to drive growth, improve efficiency, and strengthen customer relationships.

At Arc'teryx, I lead experience strategy initiatives across Circularity, defining how customers engage with circular services across digital and physical channels. My role involves bringing together customer insights, data, and business objectives to shape experience strategies, future-state visions, and cross-functional roadmaps.

Over the course of my career, I've worked across consulting, ecommerce, retail, and enterprise technology, partnering with teams across product, marketing, brand, technology, operations, and executive leadership. What I enjoy most is helping people align around complex challenges and finding practical ways to create experiences that are good for customers, employees, and the business.